E-Focus Groups

6189 San Bruno Court Rohnert Park, CA
Phone: (888)-799-6208

[Attention: This survey over. It is posted here for client
demonstration purposes only. You will not win a prize by
completing it at this time.]

New Product Survey


This survey will take you but a minute or two to fill out and you have a pretty good chance of winning one of five $100 prizes! You are asked to help us evaluate a new product, pictured and described below. Thank you for your time and thoughtful reactions.

The TidyTube is a "Tube Organizer and Dispensing Aid" designed to eliminate the following: Necessity of removing and replacing the cap with each use; Mess from a tube with an unsecured cap; Digging the tube out from a cabinet or drawer; Having to "chase the toothpaste" down the tube; Having a twisted and crumpled tube on the vanity.

The TidyTube is comprised of three parts: The BASE; the NOZZLE and the SQUEEZER. The BASE and NOZZLE act together to replace the function of the cap. Once the NOZZLE is screwed onto the tube and the tube is place NOZZLE first into the BASE, the tube is closed...as though the cap were on the tube. The SQUEEZER is slipped over the wide end of the tube and can be occasionally pressed to consolidate the contents at the dispensing end of the tube.

(1) remove the tube cap
(2) screw the NOZZLE onto the tube in place of the cap
(3) place the NOZZLE end of the tube into the receptacle in the base
(4) slip the SQUEEZER over the wide end of the tube
(5) when needed, lift tube from base, squeeze amount of contents required and then replace tube in base !
(6) occasionally, when tube is dented from squeezing out the contents, just press lightly on the SQUEEZER to "fill out" the bottom end of the tube...this keeps the tube neat and pleasant to look at.

How old are you?

Under 16
16 - 17
18 - 20
21 - 24
25 - 34
35 - 44
45 - 54
55 - 64

Which of the following best represents the highest level of education that you have completed?

Some high school or less
High school graduate
Attended some college
Associates degree
Bachelors degree
Post-college graduate

Please estimate your annual household income.

Less than $20,000
$20,000 - $29,999
$30,000 - $49,999
$50,000 - $74,999
$75,000 - $99,999
$100,000 or more

Do you have children under the age of 15?


Do you purchase and use toothpaste sold in a tube?


In relation to using your toothpaste, which of the following would you like to see changed?

Having to remove and replace the cap each time you use it
Finding that someone has left the cap off and created a mess
Having to compensate for someone who squeezes from the middle, or the opposite end of the tube than you do
Having to get the tube out of a cabinet or drawer to use it, then put it back when you are done
Seeing a crumpled and misshapen tube laying on the vanity
All of the above
None of the above

Would you purchase a Tidy Tube (Tube Organizer and Dispensing Aid) which would eliminate the problems in the previous question?


What is the most you would be willing to pay for the Tidy Tube?

$3.99 to $6.99
$7.00 to $8.99
$9.00 to $10.99
$11.00 to $12.99
Would not purchase

Where would you be most likely to purchase a Tidy Tube?

TV ad or infomercial, e.g. QVC
Box store, e.g. Costco, etc.
Chain store, e.g. Wal-Mart, K-Mart, etc.
Pharmacy, e.g. Walgreen, etc.
Mail order catalog

What color would you prefer?


Would you pay a premium for the Tidy Tube if produced in one of the following?

Stainless Steel

What other features would you like to see incorporated in a Tidy Tube?

A floss dispenser
A brush holder
A brush holder/soaker in which the brush is submerged in an antiseptic/mouthwash
Incorporating a movie theme in the base design with a music chip that plays a short part of the theme song when the tube is lifted
All of the above
None of the above

As a means of encouraging your child to brush, would you buy a novelty base incorporating a movie theme in the base design with a music chip that plays a short part of the theme song when the tube is lifted?

I don't have a child in the home

Please enter your e-mail address so that we can contact you if you are one of the $100 prize winners.