e-FocusGroups brings vital customer input into such processes as:

• New product development and evaluation
• Product positioning
• Product naming
• Website usability testing
• Software usability testing
• Advertising/communications development and evaluation
• Brand image testing, building, and/or differentiation
• Customer and/or employee satisfaction
• And more...

e-FocusGroups does this by helping you listen to the voice of your customer. We do this through the use of such qualitative modalities as:

• Focus groups
• Individual indepth interviews
• Telephone interviews
• Individual Internet interviews
• Web-based online focus groups
• Desktop Video groups
• Desktop Video one-on-one interviews
• Online forums- threaded discussions over time

In addition, we offer quantitative services such as:

• surveys posted to the web
• e-mail surveys
• phone surveys

Responding to the demands of the new Internet economy, we recruit respondents from around the globe.

Generally, groups are held at field research facilities located in major cities. These facilities have one-way mirrors for observation, as well as other amenities. We also conduct sessions in hotel rooms, convention centers, or on client premises if logistics so dictate. In addition, we have access to research facilities that are set up for remote video in the event that you or your clients wish to view the interviews real-time but cannot be physically present. Sessions are audiotaped and/or videotaped.

Our service is tailored to your particular requirements. As needed, we will:

• Identify the target market/respondents
• Develop the phone-recruiting screener
• Manage the field-facility and recruiting
• Develop the moderator's interview guide
• Moderate the focus groups
• Manage all props, demos, and special equipment
• Manage food arrangements for both clients and respondents
• Provide audiotaping and/or videotaping
• Produce an executive summary, PowerPoint presentation, or full-report with rich selection of respondent quotes
• Produce a narrated, analytic video report with selected footage from the videotaped sessions
• Provide printed session transcripts

Finally, a special service we offer to ad agencies and other organizations with their own research staff is a day-long training in the techniques of online qualitative research.

We are eager to discuss your particular needs and tailor our services to meet them. Call us today!